Kaizen Market Research And Consultancy is a leading market research and marketing outsourcing company in India. Our research services help organizations to take strategic decisions.

Kaizen Market Research And Consultancy is a leading market research and marketing outsourcing company in India. Our research services help organizations to take strategic decisions.

Kaizen Market Research And Consultancy is a leading market research and marketing outsourcing company in India. Our research services help organizations to take strategic decisions.

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Kaizen Market Research And Consultancy is a leading market research and marketing outsourcing company in India. Our research services help organizations to take strategic decisions.

Kaizen Market Research And Consultancy is a leading market research and marketing outsourcing company in India. Our research services help organizations to take strategic decisions.

Kaizen Market Research And Consultancy is a leading market research and marketing outsourcing company in India. Our research services help organizations to take strategic decisions.

There shall be a Detailed Project Report (DPR) prepared for any new business. This also includes product feasibility, marketing feasibility, business feasibility etc. It is crucial to understand feasibility of any business or project, to reduce risk and infirmed decision. The Techno Economic Feasibility is necessary in the case of fund raising or get cost effective loan from bank and other financial institutions. KMRC has a capability to prepare entire Detail Project Report, which can be done along with financial experts. KMRC majorly deal with Marketing Feasibility, as we believe that the clients are master in the Technical Feasibility. KMRC works closely with the planning team and commissioning team of client to prepare an error free strong report. Many times management want a Third Party Report in the cases where they want to understand feasibility before moving forward. There are various services under Techno Economic Feasibility. Marketing Feasibility Marketing Feasibility majorly demonstrate Supply Demand Analysis, forecasting, trend, threat, possibility of expansion or diversification and other marketing related areas. This study helps client prepare their marketing plan and decide plant capacity. As the cost on capital and inventory can be reduced, it also gives overview of overall demand and market potential. KMRC does not go in the depth of product technical here. Product Feasibility KMRC has an approach of product testing and acceptability in market. This study demonstrates the strength and weakness of product, acceptability and apprehension for product, competition offering, existing product gap in market etc. Before investing much on product, it is important to have this evaluation. Economic Feasibility Starting from PEST analysis and SWOT analysis to industry analysis and country analysis gives detailed and confirmed input for the opportunity and risk. The economic analysis gives detailed idea on break even, ROI, risk Vs opportunity and important financial ratios of business which shows the business attractiveness and threats. Project Feasibility Report Every project must have proper planning for resources, scheduling and cost. Every project has time deadline and exceeding that may incur huge loss in business. Similarly the resources are also a key part of project. There is always a risk of cost overrun and cost of delay. KMRC helps in preparing a detailed project report through supplier back check and credibility, evaluation of other similar projects performed by client or their competitors and highlights the risk areas, so client can be aware of those risks from the beginning. Detailed Project Report The Detailed Project Report is required in the case of financial approvals. The report shows, business attractiveness, business planning, expected performance, market scenario, risks and rewards, location feasibility, government regulations and others. KMRC has developed successful DPRs for different sectors. Business Feasibility Whether to enter into a business or not, that is key question while expansion or diversification. KMRC is confident to provide a reliable report from primary and secondary research. We also consider advice of industry experts in the model. Location feasibility Location proximity from supplier and market, utility availability, transportation connectivity, tax benefits and other key parameters can be evaluated by KMRC, which can help client select appropriate and best suitable location.

Every customer is unique, and same product can not satisfy all customers. There is a need to segmentise the customer group based on characteristic, then understand need of each group, find the suitability of our product with different group, i.e. identifying target market. We need to then position our brand into customers mind, i.e. positioning among target market. The product must provide the value proposition expected by customers. The same applies to services. Hence there is a need of Market Research to understand the market before offering new product or services. The two major types are pre launch test and post launch test. Our product research helps companies to take decisions on their products during entire Product Life Cycle. Our range of research services include: Need-Gap Analysis It is a method which identifies the needs of customers; this can be hidden, stated or latent. The study helps client to identify the gap, where there is opportunity by filling this gap. This can be niche to broad area. This phase is of before defining specific product or services, even before idea generation in many cases. Concept Testing Before converting idea in to a product the concept can be assessed among the potential target customers. This reduces the risk of product failure and assures the best return on investment on product R&D and manufacturing. This is not limited to success or failures, however also suggests the product improvement area. This benefits client to understand product acceptance or rejections before any investment on the product development and setup. Product development When the client has multiple product options available to develop, it is important that the right product and product features are selected. Many times, what value client perceives does not match the customer expect. It is important to understand customer requirement and address through developing new product or services, or adding more features to existing products. During development of any product or services, it is very important to understand consumer behavior, changing trend, substitutes, supply consistency, right target segment, required product specification, value added features, competition products, differentiation, regulatory controls and other relevant information that help the product succeed with the least efforts. KMRC helps client to manage all these attributes. Product Management Product goes through different life span during its entire life, starting from introduction to maturity and diversification. There are two important aspect attached with product management, which are product improvement and diversification. The life of product depends on changing consumer behavior. It has been seen in last few years that the customer demand changes very frequently, hence your product also require to change. Our product management services help our client to manage their product and improve it to keep it up to date to meet changing customers requirement. Product Management also includes pre launch testing and post launch testing. Product Improvement If we consider a typical product life cycle, after maturity there are two possibilities. First is decline, due to decreasing demand of the product and the second is product improvement, which again bring the product into growth state by improving the features and positioning. Product improvement is a critical area where the project team works on continuous bases to stretch the growth period of the product. It is a key tool to sustain any product in todays dynamic market. Creating product differentiators The market has changed from monopoly to oligopoly to competitive market in last years, where it is must to create strong product differentiation. The globalization has also created a pool which enables companies to supply product across the globe, hence creating worldwide competition. KMRC identify key differentiating factors among target customers, which can help their client position them better. This gives a competitive advantage to client, by identifying point of parity and point of differentiation. Competition product profiling While it is important to have product improvement, it is also equally important to know what the competitors are offering. KMRC has defined a model of competitive profiling and Mystery Audit to competitors. KMRC ethically collect information of competitors and suggest strategy to their client to have an edge over competition. Our competitive benchmarking tool helps here to have measurable and comparable information. Developing product mix Managing product portfolio plays an important role where the brand of one product can affect other brands. This service comes under consulting area of Kaizen Market Research And Consultancy, where categorizing products based on their volume, profitability and future growth. We use various model here including very basic BCG Matrix. The research service which can be provided here are understanding scope of each possible products under target category, its future growth expectations, demand drivers, forecasting of sales, cost Vs price etc.

KMRC help in identifying potential partners for : - Business Partner - Marketing Partner - Technology Partner - Advertisement Partner - Strategic Partner