We are a publishing company based in the educational hub of Pune, offering you quality academic and non-academic books. Our academic books are written by well-known subject experts and are designed to cover every aspect of the syllabus of universities, particularly in engineering and management. We also have books for the general reader in both English and Marathi, covering original works, as well as translations of bestselling books. Our textbooks bring you ease of understanding, because of simple and clear explanation of concepts. Our educational toys let children make creative use of leisure time, with toys that enable children to understand science through hands-on projects Our non-academic books bring you access to the best contemporary authors, in English and Marathi.

We are a publishing company based in the educational hub of Pune, offering you quality academic and non-academic books. Our academic books are written by well-known subject experts and are designed to cover every aspect of the syllabus of universities, particularly in engineering and management. We also have books for the general reader in both English and Marathi, covering original works, as well as translations of bestselling books. Our textbooks bring you ease of understanding, because of simple and clear explanation of concepts. Our educational toys let children make creative use of leisure time, with toys that enable children to understand science through hands-on projects Our non-academic books bring you access to the best contemporary authors, in English and Marathi.

We are a publishing company based in the educational hub of Pune, offering you quality academic and non-academic books. Our academic books are written by well-known subject experts and are designed to cover every aspect of the syllabus of universities, particularly in engineering and management. We also have books for the general reader in both English and Marathi, covering original works, as well as translations of bestselling books. Our textbooks bring you ease of understanding, because of simple and clear explanation of concepts. Our educational toys let children make creative use of leisure time, with toys that enable children to understand science through hands-on projects Our non-academic books bring you access to the best contemporary authors, in English and Marathi.

We are a publishing company based in the educational hub of Pune, offering you quality academic and non-academic books. Our academic books are written by well-known subject experts and are designed to cover every aspect of the syllabus of universities, particularly in engineering and management. We also have books for the general reader in both English and Marathi, covering original works, as well as translations of bestselling books. Our textbooks bring you ease of understanding, because of simple and clear explanation of concepts. Our educational toys let children make creative use of leisure time, with toys that enable children to understand science through hands-on projects Our non-academic books bring you access to the best contemporary authors, in English and Marathi.

We are a publishing company based in the educational hub of Pune, offering you quality academic and non-academic books. Our academic books are written by well-known subject experts and are designed to cover every aspect of the syllabus of universities, particularly in engineering and management. We also have books for the general reader in both English and Marathi, covering original works, as well as translations of bestselling books. Our textbooks bring you ease of understanding, because of simple and clear explanation of concepts. Our educational toys let children make creative use of leisure time, with toys that enable children to understand science through hands-on projects Our non-academic books bring you access to the best contemporary authors, in English and Marathi.

This book on "Business Research Methods" is written according to the revised MBA syllabus of University of Pune (2013 pattern), in language that makes it easy even for those students without any exposure to research methodology to understand. Care has been taken to introduce students to basic concepts and make them understand the practical application of the research concepts in business and industry. Examples, illustrations, learning objectives, MCQs and previous university question papers have been included.